Users may opt-out, and the service stated that a revenue sharing program would be implemented at a later date. Karp's main focus on Tumblr was always about creativity. Cristal. Today, its an archaism. Unlike many other social media platforms, Tumblr allows you to post a wide variety of content types, ranging from text and photos to video, audio, and links. Tumblr also previously offered a "fan mail" function, allowing users to send messages to blogs that they followed. [95], Tumblr has received criticism for copyright violations by participating bloggers;[96] however, Tumblr accepts Digital Millennium Copyright Act (DMCA) take-down notices. ", "As adult content ban arrives, Tumblr clarifies and refines rules", "Tumblr is settling with NYC's human rights agency over alleged porn ban bias", "Tumblr will now allow nudity but not explicit sex", "Technology Industry Seen Growing Fastest in New York", "Tumblr grows rapidly, moves to larger Richmond office", "Here's Tumblr's Total Revenue For 2012 And How It Will Make A Profit in 2013", Blog startup Tumblr goes bi-coastal with Sequoia Investment, "David Karp y Tumblr: el momento de la verdad", "Roundup: Brightroll, Tumblr, Collective, Veeker, MobileEye, all raise cash", "Who Said Web 2.0 Was R.I.P.? A cartoon gravestone that says everything was boring and I didnt care. [24], The site, along with the rest of the Oath division (renamed Verizon Media Group in 2019), continued to struggle under Verizon. [111], Despite policies forbidding hate speech, Tumblr has been noted for hosting content from Nazis and white supremacists. Is Tumblr rising again? - The Hustle In response to the Wilson case, Maria Miller, the UK's minister for culture, media, and sport, said that social media sites like Tumblr need to remove "toxic" self-harm content. It was last sold for $3 million. 6 Tumblr communities you may have forgotten about | Mashable Trending topics on Tumblr [123], Celebrities who have used Tumblr include Taylor Swift,[124] Lady Gaga,[125] Ariana Grande,[126] Zooey Deschanel,[125] John Mayer,[125] Soulja Boy,[126] Fergie,[126] Zayn,[127] Lana Del Rey,[126] Grimes,[126] Hayley Williams,[126] Frank Ocean,[126] Sufjan Stevens,[126] Jhen Aiko,[126] Amandla Stenberg,[126] Karlie Kloss,[126] Camila Cabello,[128] Neil Gaiman,[129] Lynda Carter,[130] Ryan Reynolds,[131] Diane Duane,[132] Chuck Tingle,[133] Ursula Vernon,[134] and Wil Wheaton. Vash the Stampede & Nicholas D. Wolfwood, Trigun Stampede. Get the best reports to understand your industry. The service allows users to post multimedia and other content to a short-form blog. Ghostsoap +6. It was built to be a simple, social blogging platform, but its. Last updated 2014-04-16. Tumblr website visits dropped 40% from October 2018 to October 2021, according to data from Similarweb, as The Atlantic reported. (and it's free! By June 2019, over 172 billion posts had been published on Tumblr. We use [47][48], On July 21, 2021, Tumblr launched Post+ for some beta users, allowing bloggers to monetize their content. During its heyday from 2010 to 2015, Tumblr was its own vast universe made up of every fandom, aesthetic, and subculture imaginable. Whereas Facebook aimed to bring everyone and their mother online, Tumblr was the opposite: an online underground, a place where your mother, in particular, would never see you. At one point, Lilley and . History Beginnings (2006-2012) Tumblr (original logo shown) was founded by David Karp (left) and Marco Arment (right). [41], In November 2019, Tumblr introduced "group chats"ephemeral chat rooms surfaced via searches, designed to allow users to share content in real-time with users who share their interests. [37], Tumblr blogs have the option to allow users to submit questions, either as themselves or anonymously, to the blog for a response. There was a direct correlation between internet activism and real-world activism that was undeniable, Alexander Cho, an assistant professor of Asian American studies at UC Santa Barbara and a co-editor of the academic collection A Tumblr Book: Platform and Cultures, told me. How Tumblr Became Popular for Being Obsolete | The New Yorker There were a lot of micro subcultures on Tumblr, but I think they all kind of blended together in a lot of ways, she told me. #art, #sky). Sexual exploration for women, queer folks, and kinksters For many, the infamous Tumblr porn ban of 2018 spelled the beginning of the end. He also said he was looking for a way to bring NSFW content back to the site: If theres a way that we can get back to it, Id sure love to be able to do that. But a few weeks after we spoke, Tumblr compromised again and banned a slew of innocuous tags in its iOS appincluding #selfie, #girl, #sad, and #mebecause of continued problems with pornography. I took the option of keeping Tumblr alive to fight another day. (An Apple spokesperson would only point to the App Stores policy prohibiting pornography. )", "Better, Stronger, Faster: Tumblr 3.0 For iPhone Has Arrived", "Tumblr rolls out its newfangled Android app", "Tumblr comes to Windows Phone with lock screen, live tile enhancements", "Google: Check out our new Glassware like Tumblr", "Tumblr releases Fan Mail for private messaging", "Tumblr Rolls Out Instant Messaging On Both Web And Mobile", "Tumblr launches instant messaging on Android, iOS, and the web", "Tumblr now lets you send posts as messages, and supports Live Photos on iOS", "Tumblr just added a group chat function", "Tumblr's editorial hires lead to "Storyboard," a hub to feature creative users", "Tumblr Kills Storyboard; Editorial Employees Will Be 'Moving On', "With Go90 flatlining, Verizon sees Tumblr as home to original digital video programs", "Oath CEO Tim Armstrong Casts Doubt on Future of Go90", "Tumblr debuts Post+, a subscription service for Gen Z creators", "Tumblr Now Allows Creators to Charge for ContentYou Know, Except for Porn, Which Is Still Banned", "Tumblocalypse: Where Tumblr And Its Users Are Headed After The Ban", "How Tumblr Taught Social Justice to a Generation of Teenagers", "Tumblr Defies its Name as User Growth Accelerates", "Yahoo's board approves $1.1 billion purchase of Tumblr, WSJ says", "Tumblr: Total number of posts 2018 | Statistic", "Tag analysis as a tool for investigating information behaviour: comparing fan-tagging on Tumblr, Archive of Our Own and Etsy", "Who Counts as Trans? cookies By the time Zuckerberg took his company public in 2012, at a $100 billion valuation, it was a hyper-sophisticated data-mining and ad-targeting operationand the worlds biggest mobile marketing platform, about to get a steroid injection with the acquisition of Instagram. During your trial you will have complete digital access to FT.com with everything in both of our Standard Digital and Premium Digital packages. Tumblr (original logo shown) was founded by, Becker, Mayer, Nagenborg, El-Faddagh, & Schmidt, 2004; Duggan, Heath, Lewis, & Baxter, 2012; Lewis, Heath, St. Denis, & Noble, 2011; Mitchell & Ybarra, 2007; Whitlock, Powers, & Eckenrode, 2006, open source blog software of the same name, Learn how and when to remove this template message, Comparison of microblogging and similar services, List of tech companies in the New York metropolitan area, "Verizon is selling Tumblr to WordPress' owner", "These 19 Social Networks Are Bigger Than Google+: #10: Tumblr, the popular social-blogging platform, 6.81 million", "Why Is Tumblr Called Tumblr? Katie Canales. Ultimately, it is solely up to the user to work hard creatively to get the attention and growth they want. While many may not know exactly what it. According to data provided by the analytics company Similarweb, visits to Tumblrs website and mobile apps declined more than 40 percent from October 2018 to October 2021, while the number of unique visitors dropped 17.5 percent. [25] In May 2019, it was reported that Verizon was considering selling the site due to its continued struggles since the purchase[26] (as it had done with another Yahoo property, Flickr, via its sale to SmugMug). It laid the very foundation for life online as we know itand, at times, suggested a much better way forward. Jeff D'Onofrio, Tumblr's president and COO, took over leading the company. In February 2018, Safe Mode (which filters "sensitive" content and blogs) became enabled by default for all users on an opt-out basis. Many teens like -- and, in fact, want -- their posts to be reblogged. But nevertheless, that's exactly what ended up happening. [63], On December 3, 2018, Tumblr announced that effective December 17, all images and videos depicting sex acts, and real-life images and videos depicting human genitalia or "female-presenting" nipples, would be banned from the service. The United States was ranked first,. December 14, 2020 Saved Stories Alexandra Vega calls her four pet leeches "the Squish Squad." They eat once every six months; yes, they drink blood; and yes, she lets them feed on her body. If you didnt like what youd put out there, or you werent sure of the connections youd built, you could start over, try something else, no explanation needed. lumping Yahoo and AOL together into a new entity dubbed Oath. Bands like Arctic Monkeys, Lana Del Rey, and The Neighborhood were popularized on the website. Jun 29, 2023 In the six months ending April 2023, the United Kingdom accounted for 5.53 percent of traffic to the social networking website Tumblr.com. [42] The group chat function was discontinued on September 22, 2021. Yeah, could I trace its exact cultural impact? Karp took an idea called "tumblelogging," a trend originally created by a 2005 site called anarchaia.org, and ran with it. offers FT membership to read for free. Karp was even on board with the sexual openness on Tumblr, calling it "an excellent platform for porn" in early 2012. [18] David Karp remained CEO and the deal was finalized on June 20, 2013. [119][120] Tumblr subsequently removed the ability to disable "Safe Mode" from its Android app,[66] and announced a wider ban on explicit images of sex acts and nudity on the platform with certain limited exceptions. Tumblr 's ban on content featuring nudity went into effect starting December 17, 2018. And after nearly a decade of running on fumes, the site is now crawling out of obscurity. Tumblr automatically generates a list of tags by default based on your published posts. In 2018, the so-called Tumblr apocalypse set in when the company controversially banned sexually explicit content after Apple removed the app from its store, citing evidence of child pornography. Due to the company's. The site has been sold and sold again, shedding clout through both the natural aging process for social-media platforms and an unnatural run of tragic corporate mismanagement. Tumblr (pronounced "tumbler") is a microblogging and social networking website founded by David Karp in 2007 and currently owned by American company Automattic. Often referred to as the wild child that combines Twitter, YouTube and Wordpress, let's take a look at how Tumblr grew since its infant years. (Also: It has seemingly never figured out how to make money.). Coupled with the freedom of creativity, specific communities formed and bloomed, namely musicians, photographers, fashion and writers. As the site grew, it served as a wellspring for memes, web comics, and new forms of art and popular culture. The news (and the refusal to present it as news) is sort of sad, sort of odd, and maybe ominous. Something went wrong while submitting the form. Only the first 20 tags added to any post will be indexed by the site. View an example See what people say "Super useful!" "Lots of fun and meaningfully useful" Huge new online fandoms took shape too, celebrating Glee, One Direction, Marvel, and the TV show Supernatural, among other (often nerdy) pop-culture properties; they chatted in the same space where artists and photographers were coining terms for digital aesthetics. In July 2015, the system was modified so that users cannot remove or edit individual comments by other users when reblogging a post; existing comments can only be removed all at once. [100], On December 3, 2012, Tumblr was attacked by a cross-site scripting worm deployed by the internet troll group Gay Nigger Association of America. Simply log into Settings & Account and select "Cancel" on the right-hand side. Meanwhile, the alt-right trolls have largely been deplatformed. (Even in its current state, Tumblr still has a lot more users than 4chanmore than 10 times as many.) (What?). When I talked with Molly Soda, she, too, struggled to capture the extent or logic of the sites influence. November 12, 2022 6 min read 361 SHARES 101K READS Tumblr is one of those social media platforms that everyone has heard of, but few know anything about. This sort of stylized, self-centered feminism was popular on Tumblr long before corporations and Instagram influencers perfected the monetization of girl power. For all the platforms talk of celebrating diversity and a new way of seeing, its aesthetic prized thin white womenjust like the old forms of media that Tumblr users were determined to reinvent. [43][44], In May 2012, Tumblr launched Storyboard, a blog managed by an in-house editorial team which features stories and videos about noteworthy blogs and users on Tumblr. The message urged users to harm themselves and criticized blogging in general. Clicking on the following button will update the content below. and over 1Mio. Tumblr: What It Is and How to Join It - Lifewire "[74], Wired cited multiple potential factors in the ban, including that the presence of adult content made the service unappealing to potential advertisers, the Stop Enabling Sex Traffickers Act (a U.S. federal law which makes websites liable for knowingly assisting or facilitating illegal sex trafficking), as well as heavy restrictions on adult content imposed by Apple for software offered on the iOS App Store (which similarly prompted several Reddit clients to heavily frustrate the ability for users to access forums on the site that contain adult content). Eventually, Soda admitted she was stumped. Over the course of the pandemic, Gen Z flocked to Tumblr . What made Tumblr specialits runaway sincerityalso painted it into a corner. From there, it could be pulled onto another persons blog with another addition, then maybe back onto the original with a clarification or a new argument. [35] A Windows Phone app was released on April 23, 2013. The Most Surprising Tumblr Statistics And Trends in 2023 Directly accessible data for 170 industries from 150+ countries It also offers a variety of design "themes," which let you create a page that best supports your brand's image and the types of content you plan to post. Most of the traffic on Tumblr.com comes from the United States. [45] In April 2013, Storyboard was shut down. [82][83][84], In its first round of funding in October 2007, Tumblr raised $750,000 from Spark Capital and Union Square Ventures. The platforms reputation for earnest, righteous debate also made it a lightning rod for trolling. It had no public follower or friend counts, no comment sections, and no requirements that users provide real names. [106], The suicide of a British teenager, Tallulah Wilson, raised the issue of suicide and self-harm promotion on Tumblr as Wilson was reported to have maintained a self-harm blog on the site. All consuming The Sisterhood of the Stanley Tumbler The Adventure Quencher Travel Tumbler, a social-media-famous water bottle, conquered feeds everywhere, one pale millennial shade at a time. [38][39], On November 10, 2015, Tumblr introduced an integrated instant messaging function, allowing users to chat with other Tumblr users. They often had a much harder time using those images and phrases correctly, as determined by an online community that could easily get carried away and didnt leave a ton of room for error. Simon "Ghost" Riley & John "Soap" MacTavish, the Call of Duty franchise. Almost half its active users are aged 25 or under. The feature was rolled out in a "viral" manner; it was initially made available to a group of 1,500 users, and other users could receive access to the messaging system if they were sent a message by any user that had received access to the system itself. Tumblr's best memes, myths, and blogs from its peak | Mashable organisation Tags used as a form of communication are unique to Tumblr, and are typically more personal, expressing opinions, reactions, meta-commentary, background information, and more. [60][61] An analysis conducted by news and technology site TechCrunch on May 20, 2013, showed that over 22% of all traffic in and out of Tumblr was classified as pornography. [80], As of 2011[update], Tumblr had received about $125 million of funding from investors. Tumblr is a popular New York-based social networking and microblogging platform. It was about to set the terms of the national political conversation. If TikTok is Generation Z's favorite social media platform, Tumblr was arguably Millennials.'. We are happy to help. How the Stanley Tumbler Became So Popular - The New York Times